Branding
creating individuality
Cote Associates gets a new look
The new logo was inspired by the rugged, wild beauty of Canada’s Pacific Coast. I drew inspiration from the ocean and the vibrant native culture. Driven by the need to update a 10 year old design and graphically represent a new direction for the company, the use of an unique and easily identifiable symbol combined with text was the obvious choice.
Grow the Children
I was approached by a client in the film industry to design a prop for one of their short films. I had to design a collection box for a non-existent charity. Like any good prop it had to look authentic but, for copyright reasons, could not reflect any real-world charitable organization. It took some searching before I found a name we could use for the logo and that name was “Grow the Children”.
With the name I could now create the vision he wanted and the visuals required for the film. You can find the collection box I designed and constructed for them in my Graphic Design section.
Gateway Tec
I was approached by an Consulting engineer to brand his new company. The main focus of his business was hydraulic cylinder design. As part of his request, he also asked for a letterhead, fax sheets, business cards and 2 small monikers.
Samples of his letterhead and business cards are in my Desktop Publication section.
Body n Balance
I designed this logo for a lifelong learner and explorer of anything Spiritual. Her spiritual mission was supporting people who desired to connect to their personal inner wisdom and power. Her down to earth, practical information grew her client’s confidence in trusting and listening to their own intuitive abilities. The goals for her clients was simple, a Body in Balance pinned to the cornerstones of Health, Harmony, and Happiness.
Larc Manufacturing
I was approached by a client to develop a brand for a new product his company was about to launch. The name “Tape Buddy” gave me my inspiration for my design. Friendly, easy to use and measurement were key factors I wanted to use.
In addition to creating his brand, I did the layout and design of the products packaging. I’ve posted on my Graphic Design page.
Tape Buddy
A product of Larc Manufacturing, I created this moniker for this product line of tape measure accessories. The name “Tape Buddy” gave me my inspiration for my design. Friendly, easy to use and measurement where key factors I wanted to use. To have his product to stand out on the retailer’s shelves I used colors that were bold and complimentary, as well as highly contrasting. Red and yellow did the trick.
In addition to creating his brand, I did the layout and design of the products packaging. I’ve posted on my Graphic Design page.
Bump and Jump
This client came to me with a game he was selling and asked if I could help him get the game to a larger market. He had no branding so I designed this logo for the game as well as reworking the game board.
In addition to creating his brand, I did the layout and design of the instruction sheets and the products packaging. I’ve posted on my Graphic Design page.
Krista's Vegan Delights
I created this logo for a client who needed to label the homemade vegan products for a farmer’s market.
TNICO
TNICO is an acronym for The Northern Innovations Company. As an innovation company, TNICO Technology Division Ltd. develops new ideas and products then brings them to market. With that in mind one of the goals for the branding was to show direction moving forward and branching out. The use of the Royal Blue title with the gold framing arrow and large red dot helped to highlight the companies unique name.
The logo can also be displayed equally well in black and white or inverted white on black.
TAPCA
TAPCA is an acronym for Traffic and Pedestrian Counting Application. It is the flagship application designed, developed and marketed by TNICO. I used the the TNICO logo as inspiration. The arrows show the direction of the flow of traffic flow through one leg of an intersection. I then overlaid the apps name and one of the counting keys on the direction arrows. Generally as a rule, you do not lead a viewer’s eyes off the page as with the diagonally placed arrows, but in this case the big, bold name acts as a balancing object to minimize the effect.
It was also designed to work in grayscale and as white on black.